This store requires javascript to be enabled for some features to work correctly.
Our Story
It all begins with water
In 2022, we embarked on a journey to build Rorra, the future of water filtration. Our mission from day one has been personal. Two of our founders' young children, Ro and Rora, both suffered from eczema with an unknown cause immediately following their births. Despite following all of our doctors' advice and trying various treatments, their condition only worsened.
The turning point came with a simple change: installing basic water filtration systems into our homes. After witnessing their skin clear up in just a few days, we became obsessed with finding out what was actually in our water. The discovery was startling - our tap water is loaded with contaminants and toxins, silently impacting our health.
Compelled to act, we scrutinized the market’s existing water filtration solutions, finding accessible options inadequate and outdated. This realization sparked the creation of Rorra - a fusion of our children's nicknames and our collective efforts of creating advanced water purification systems to help individuals and families around the world.
Our ecosystem of products represents a new era in water filtration. Our innovative systems are designed to dramatically reduce a wide array of contaminants, to deliver exceptionally clean and safe water.
Through Rorra we are not just creating products, we are building a healthier future. We hope that you join us on this journey.
Our Values
Health
Committed to enhancing well-being by significantly reducing exposure to harmful contaminants that affect our everyday life.
Quality
We relentlessly pursue excellence in every aspect of our supply chain, from materials selection to the precision of our filtration technologies.
Reliability
Dedicated to user experience, we ensure high-quality products and exceptional support that our customers can rely on.
Transparency
Honesty in our business practices, transparency about our products' efficacy and capabilities are paramount to us.
Improvement
Dedicated to constant innovation and improvement, driven by customer feedback and a commitment to research and development.
Community
We believe in supporting healthier individuals and families through easier access to highly purified water.
A New Water Filtration Ecosystem
Launching 2024
We are building a modern and highly-effective set of consumer water filtration products designed to protect individuals and families where they consume their water, without requiring any plumbing work.
Usability
Products that work anywhere and don’t require additional plumbing to implement.
Efficacy
Best-in-class filters to protect consumers better than the competition.
Materials
Stainless steel-dominant designs for long-lasting use and to minimize the use of plastics.