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The future of water filtration arrives in 2024
There is a water contamination epidemic in the United States
Aging Infrastructure
The average U.S. water utility network pipe is 45 years old. It would take decades and billions of dollars to replace these aging systems that are already leaching contaminants into our water supply.
Poor Regulation
Legal does not mean safe.
Federally established limits for common contaminants in water are often 10-100x scientifically accepted safe limits for contaminants.
Ineffective Solutions
Legacy companies in consumer water filtration have not made significant improvements in decades to address new contaminants and toxins in the water supply.
Tap water in the United States often contains harmful chemicals such as:
Why should you care?
The contaminants in our water can have many effects on our health:
Cancers
Testicular, Kidney, Bladder, Rectal, Colon, Brain, Stomach, Thyroid, Ovarian, Liver, and more.
Children
Fetal Growth Development, and Miscarriages, Learning Disabilities in Children, and more.
Chronic Issues
Arthritis, Osteoporosis, Fatigue, Joint-related Problems, and more.
Adverse Organ Complications
Heart, Arteries, Kidney, Liver, Endocrine glands, and more.
Cosmetic Issues
Hair-loss, Pre-mature Aging, and Skin Conditions.
A New Water Filtration Ecosystem
Launching 2024
We are building a modern and highly-effective set of consumer water filtration products designed to protect individuals and families where they consume their water, without requiring any plumbing work.
Usability
Products that work anywhere and don’t require additional plumbing to implement.
Efficacy
Best-in-class filters to protect consumers better than the competition.
Materials
Stainless steel-dominant designs for long-lasting use and to minimize the use of plastics.